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Frequently Asked Questions

The most common questions we get asked by those interested in our service.

What does SEO stand for?

SEO stands for Search Engine Optimization. The goal of search engine optimization is to put your website closer to the number one spot on Google. When your potential customers look for having a service completed such as “Dentist in Vancouver”, the results which appear on the first page of Google get 92% of clicks. The value of SEO is exponential as your business gets closer to the first page.

Will you lock us into a long contract?

It is a standard in our industry to put together lengthy contracts. This is for a couple of reasons. The most important reason is that SEO takes time. Google takes their time with ranking your business which is why it is so valuable to solidify a spot on the first page in the first place. That being said we like to work on a per-month basis. Of course, if someone does choose to work with us for a single month the results they would get from a campaign would be far less than one that ran for 6-12 months.  Exponentially so.

What is the difference between SEO and Paid Ads?

Paid advertisements on Google can have great results depending on your industry. It is important to note that 90% of clicks go to organically ranked pages and not paid ads. A simple question to ask yourself: Do you click ads? SEO is a long term strategy that works. AdWords is a short term strategy that with proper attention can work as well depending on the industry.

What are the ways I can improve my SEO?

  • Optimize all images on your website
  • Have a high speed server for instant website loading
  • Have a site worth linking to
  • Metadata
  • Update your content consistently
  • Post relevant and high-quality content to your site
  • Break your content up with header tags
  • Use outbound linking to show Google what your business is about
  • Utilize different media source (image, video, text, etc)
  • Make sure your site is visually appealing
  • Fix all broken links
  • Optimize your site for mobile users
  • Gain high authority and relevant links to your site
  • Gain citations with your exact Google My Business address across the web
  • Focus on a few solid keywords and build LSI’s around them

This list contains a good insight into a much larger list of must-do’s. Proper teams know that each of these topics have incredible depth as well.

How do you analyze my sites SEO?

  1. We breakdown the code in each page of your website and compare your structure to the industry gold standard which allows us to get a good understanding of your on-page signals
  2. We identify keywords that bring the most searches each month in your niche using commercial tools like Ahrefs
  3. We then take a look at the top sites ranking for those keywords and breakdown their sites as well including all the links to their site
  4. At this point we have a educated understanding of your position and what it will take to get your business to page one

Is it safe?

Gone are the days of spamming links to your website and ranking on page one in a single day. The algorithms in place stop spammers and ‘blackhats’ from succeeding for too long. That being said there are unsavory characters who sell snake oil in the form of low quality SEO to unknowing clients everyday. Our process is 100% safe and follows the cutting edge while maintaining a good look in the eyes of the search engines.
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